April 29, 2019

5 years already? Today marks my five-year anniversary as Executive Director of ABLE BC. Even typing that sentence feels unbelievably surreal. It’s been a remarkable journey, and I’m both proud and perhaps a bit surprised to say that I still absolutely love this job. Frankly, I can’t believe how fast the time has flown by.

We’ve been through a lot together these past five years. The 2014 Liquor Policy Review, the change from retail discount to wholesale pricing, aggressive competition from government stores now open on Sundays and selling refrigerated product, happy hours and minors in pubs, the first new provincial government in 16 years, and legalization of non-medical cannabis.

We’ve created the BC Liquor Conference and the BC Hospitality SUMMIT, launched an educational webinar series, created a popular biweekly Industry Update e-newsletter, and I’ve traveled about 15,000 km on my motorcycle – everywhere from Prince Rupert to Fort Nelson and Fernie – to meet hundreds of liquor licensees in person. I’ve learned a tremendous amount about our industry and your businesses and have come to know many of you as friends.

I cannot thank you enough for your generosity, commitment, and support during these past five years. I literally could not have done my job without it.

Of course, we still have a tremendous amount of work left to do. For my part, I’m still every bit as committed to the work of protecting your investments and advocating for your interests as I was when I started this job five years ago.

Thanks again.

-Jeff


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