June 02, 2017

ABLE BC is joining other industry associations, communities, cities, and regions around British Columbia to recognize National Tourism Week – May 28 to June 3, 2017.

As you know, the tourism industry is a powerful force in British Columbia. BC’s tourism industry generated revenue of $15.7 billion in 2015, an increase of 5.3% from 2014. In 2015, tourism also contributed more to GDP than any other primary resource industry including oil and gas extraction ($7.2 billion), mining ($3.8 billion), forestry and logging ($1.9 billion), and agriculture and fish ($1.5 billion).

BC’s tourism industry experienced record setting numbers last year, and the trend is continuing as businesses and destinations across BC have already enjoyed a busy first quarter and are anticipating more record results this summer.

Here are some hands-on ways to celebrate the power of tourism in your community and demonstrate that #BCTourismMatters:

  • Take photos of tourism activities and share them on social media using the hashtag #BCTourismMatters.
  • Tell your local media about Tourism Week and your activities 
  • Send TIABC and Destination BC photos, videos, stories for our Power of Tourism initiative. Share 100-200 word written summaries, or short, unedited videos that describe your career journey, what BC’s tourism industry has given you, and what advice you would give to people considering a career in tourism. Submit your content to media.relations@destinationbc.ca and info@tiabc.ca. You can see examples here:  http://www.tiabc.ca/advocacy-policy-development/bctourismmatters/power-of-tourism-story/
  • Enter go2HR’s new contest: go2HR is collecting 150 reasons to love working in #BCTourism in celebration of the 150th anniversary of confederation. Help them showcase the diverse jobs and opportunities in this dynamic industry by telling them why you love working in the tourism industry, and you could win a $150 Visa gift card! Enter here: http://bit.ly/go2HR-contest


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