March 06, 2020

BC’s tourism human resource association go2HR recently announced the appointment of Krista Bax to the role of CEO. Krista is poised to lead go2HR on an exciting new path forward after the organization underwent significant changes last year.

Krista has more than 20 years of experience in various strategic leadership roles. Prior to joining go2HR, she was the Senior Vice President, Western Canada at Context, a strategic engagement and communications firm. From 2009-2017, Krista held senior positions at the Asia Pacific Gateway Skills Table, and was promoted to Executive Director in 2014. 

She will officially start on April 1, 2020, taking over from Arlene Keis, who has been at the helm for more than 17 years. Please join us in thanking Arlene for her contribution to the industry, and wishing her well in retirement.


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