October 19, 2016
The LCLB has released a new liquor policy directive regarding online sales and delivery permissions.
This policy directive clarifies current policy around delivery from licensed establishments and establishes new policy with regard to online sales.
Licensee Retail Stores (LRS) and Wine Store (WS)
LRSs and wine stores may now accept special orders from customers and deliver them. They may sell their products online to the public on a website that is clearly identified with their store, as long as the license number appears in a prominent place on the site.
A licensee may share a website with several other licensees if the following conditions are met:
- The site design clearly indicates which store (including the location) the customer is ordering from
- Each store manages its own sales
- Each store’s license number is posted in a prominent place on the site
- If the site is hosted by an unlicensed third party the site may only serve as a portal that provides links to several other licensee sites. No sales or advertising of specific brands or prices are allowed on the portal site.
Licensees may deliver their products from their store. The online store is considered an extension of the LRS or WS, so deliveries cannot be made from a registered off-site secondary storage site.
For more information, please download the Policy Directive.