November 26, 2018
On November 26, 2018, the LCRB released the following new Policy Directives:
Policy Directive 18-04 – announces changes for value-added promotional items for private retailers. Effective immediately.
- Value-added promotions for private retailers: under the new policy, agents may offer value-added promotional items to private sector retailers regardless of whether that same promotion has been offered to BC Liquor Stores.
- Approval and monitoring of value-added promotions: under the new policy, the agent must keep a record of the value-added promotions that are offered and be able to produce it upon request by an inspector. An approval letter from the LDB is no longer required.
- Annual allowance for value-added promotions: under the new policy, promotional items are limited to 5 times per SKU per calendar year (versus per year).
- Value of promotional items: under the new policy, the liquor or non-liquor item must not have a value greater than 25% of the wholesale cost of the host product (formerly 20% of the retail value of the host item).
- Individual sale of value-added items: a term and condition to clarify the existing policy for the individual sale of value-added items. The retailer must not sell a value-added item as a separate item.
Policy Directive 18-05 – announces policies for Special Event Permits (SEP) held in tasting areas of manufacturer establishments. Effective immediately.
- Events under a Special Event Permit (SEP) held in a tasting area of a manufacturer’s establishment: clarifies that manufacturers are not required to temporarily suspend the onsite store endorsement when holding an SEP but are only permitted to sell packaged liquor for off-site consumption.
Policy Directive 18-06 – announces a variety of liquor requirements for Special Event Permits. Effective February 1, 2019.
- Variety-of-liquor requirement for large public SEPs: under the current policy, SEP holders are not required to sell a variety of liquor. Under the new policy, permittees holding a large public special event that is not of a charitable purpose and has 500 attendees or more must have no more than 80% by dollar value, of one manufacturer’s liquor in each liquor category (i.e., beer, cider, wine, or spirits).
There must be equal opportunity to purchase all liquor at the event (i.e.; all beer is chilled, all brands appear on signage). The SEP holder must produce a purchase receipt and product return records, if applicable, to a liquor inspector upon request. SEP holders with an event of a charitable purpose are not required to sell a selection of liquor from a variety of manufacturers.