November 26, 2018

On November 26, 2018, the LCRB released the following new Policy Directives:

Policy Directive 18-04 – announces changes for value-added promotional items for private retailers. Effective immediately.

  1. Value-added promotions for private retailers: under the new policy, agents may offer value-added promotional items to private sector retailers regardless of whether that same promotion has been offered to BC Liquor Stores.
  2. Approval and monitoring of value-added promotions: under the new policy, the agent must keep a record of the value-added promotions that are offered and be able to produce it upon request by an inspector. An approval letter from the LDB is no longer required.
  3. Annual allowance for value-added promotions: under the new policy, promotional items are limited to 5 times per SKU per calendar year (versus per year).
  4. Value of promotional items: under the new policy, the liquor or non-liquor item must not have a value greater than 25% of the wholesale cost of the host product (formerly 20% of the retail value of the host item).
  5. Individual sale of value-added items: a term and condition to clarify the existing policy for the individual sale of value-added items. The retailer must not sell a value-added item as a separate item.

Download the full policy directive here.

Policy Directive 18-05 – announces policies for Special Event Permits (SEP) held in tasting areas of manufacturer establishments. Effective immediately.

  1. Events under a Special Event Permit (SEP) held in a tasting area of a manufacturer’s establishment: clarifies that manufacturers are not required to temporarily suspend the onsite store endorsement when holding an SEP but are only permitted to sell packaged liquor for off-site consumption.

Download the full policy directive here.

Policy Directive 18-06 – announces a variety of liquor requirements for Special Event Permits. Effective February 1, 2019.

  1. Variety-of-liquor requirement for large public SEPs: under the current policy, SEP holders are not required to sell a variety of liquor. Under the new policy, permittees holding a large public special event that is not of a charitable purpose and has 500 attendees or more must have no more than 80% by dollar value, of one manufacturer’s liquor in each liquor category (i.e., beer, cider, wine, or spirits).

    There must be equal opportunity to purchase all liquor at the event (i.e.; all beer is chilled, all brands appear on signage). The SEP holder must produce a purchase receipt and product return records, if applicable, to a liquor inspector upon request. SEP holders with an event of a charitable purpose are not required to sell a selection of liquor from a variety of manufacturers.

Download the full policy directive here.

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