August 16, 2018

Dear ABLE BC members,

We’d like to take this opportunity to invite you to participate in the BC Ale Trail: a marketing campaign showcasing British Columbia as a global destination for tourists and craft beer enthusiasts.

Leverage your marketing dollars by investing in a BC Ale Trail membership that provides your business with: 

  • Enhanced LRS listing on bcaletrail.ca including photos, write-up, store contact info, social media, and more
  • Inclusion on a BC Ale Trail itinerary, liquor store database, and additional blog content on bcaletrail.ca
  • Inclusion on BC Ale Trail app launching this year!
  • Promotion through BC Ale Trail’s $100,000 digital marketing campaign
  • Promotion through BC Ale Trail’s blog and social media channels: the site has over 600,000 unique page views and growing since its launch in October 2016
  • Opportunity to leverage your marketing dollars

Craft retailers that partner with the BC Craft Brewers Guild and BC Ale Trail are exposed to new craft-seeking consumers. This is an opportunity for private retailers to solidify their market position and drive targeted volumes in a unique and effective way.

Cost for BC Ale Trail membership: $500 per year

To learn more about the BC Ale Trail and why you need to sign up your LRS click here for the sales deck or read on below. 

Spots are limited! To sign-up your LRS for the BC Ale Trail please contact: Ken Beattie (Executive Director, BC Craft Brewers Guild) at 604-306-1500 or ken@bccraftbeer.com.

More about the BC Ale Trail: the largest marketing campaign BC craft beer has ever seen

BCAleTrail.ca launched in 2016 and has quickly become the definitive online resource for those interested in experiencing the extraordinary world of BC craft beer. It offers a series of self-guided tours across the province, highlighting local craft brewery destinations and the super, natural landscapes that surround them. The campaign targets travellers across BC, Alberta, Washington, Oregon, California, and beyond.

Leverage your marketing dollars and discover the power of partnering with BC Craft Beer’s biggest tourism marketing campaign.

The BC Ale Trail has operated with a marketing budget of over $900,000 over the last 3 years. Through Destination BC’s Co-operative Marketing program, the BC Ale Trail double’s your investment in the campaign, multiplying your dollars to promote BC product and their regions, and attracting tourists to explore super, natural BC.

For more information please download the BC Ale Trail LRS Sales Deck.

Spots are limited! To sign-up your LRS for the BC Ale Trail please contact: Ken Beattie (Executive Director, BC Craft Brewers Guild) at 604-306-1500 or ken@bccraftbeer.com.


Join the fight! Become a member today.

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