June 27, 2016
The LCLB has released Policy Directive 16-10: providing samples in a socially responsible manner (Liquor Policy Review Recommendation #59).
Licensee retail stores and wine stores are now permitted to sell samples when conducting their own consumer tastings. They may also have a maximum of two manufacturers or agents providing free samples in their store at one time.
Sample sizes are increased to a 1/2 standard drink (75 ml/2.5 oz wine, 175 ml/6 oz beer, 20 ml/0.7 oz spirits) in total per person per day, divided as the licensee chooses – whether there is a charge or they are provided for free.
Manufacturers or agents providing samples in a food or liquor primary cannot sell samples, but when providing samples for free in liquor primary and food primary establishments, sample quantities are increased to 1/2 standard drink.
Sampling sizes for manufacturers on their manufacturing sites and at markets remain unchanged. The intention is not for full servings to be provided.
For more information, please download the Policy Directive: http://www.pssg.gov.bc.ca/lclb/docs-forms/policy-directive-2016-10.pdf
ABLE BC has consulted with the LCLB on developing an effective policy framework to support this policy change. While there is still much work to do, we are pleased to see the government taking positive steps to reduce red tape and modernize liquor laws in BC. If you have any questions or concerns, please don’t hesitate to contact the ABLE BC office at 604-688-5560 or firstname.lastname@example.org.