July 29, 2019

The Province of BC is now accepting applications for the Marketing Licence for non-medical cannabis.

The Marketing Licence authorizes licensees to promote the products of federally licensed cannabis producers to provincially licensed non-medical cannabis retail stores and the adult public.

Per government: Federal producers, their representatives and contracted marketing companies must have a marketing licence to promote their products to private retailers or the public in BC. Producers, representatives and marketing companies do not need a marketing licence to promote their products to the BC Liquor Distribution Branch only.

Licensed non-medical cannabis retail stores may continue to promote their stores/products according to the terms and conditions of their licence and the federal Cannabis Act. Cannabis retail stores are not required (or eligible) to have a marketing licence.

To learn more about the marketing licence and to apply, visit: https://justice.gov.bc.ca/cannabislicensing/policy-document/cannabis-marketing-licence.

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