November 02, 2018
The Wines of British Columbia is pleased to present their fall marketing campaign celebrating the deliciously diverse wine growing regions of BC: BC Wine Search and Savour Contest.
They invite you to take part and take advantage of the free marketing support they are offering liquor licensees.
4 ways all liquor licensee can get involved
1) Host a BC VQA wine tasting
From winemakers’ dinners to an in-store tasting, there are many ways you can feature BC VQA wine. Submit your event to the popular winebc.com events calendar and BCWI will promote online and through social media.
2) Feature a BC VQA wine flight
BC is home to 9 official wine regions and 2 sub-regions. Featured flights can be themed as one varietal sourced from different regions to highlight how terroir influences wine. Entice, amaze, and educate your clientele with your recommendations.
3) Order free POS material
Billfolds, single backer cards, necktags, posters, coasters, and other point of sales materials available for FREE. To order visit their online Order Page.
Build your most creative display featuring BC VQA wine and share and tag @winebcdotcom in the photo on your social media channels. One licensee will be selected to win a BC wine and gourmet food basket to be enjoyed by your team.
4) Share on social media
Share what you’re doing by tagging #bcwine and #buybc and the BC Wine Institute will amplify across their channels. The campaign will be running on TV, online, and in stores until December 16.