Our Team
Bo chen
Executive Director
Email: bo@ablebc.ca | Phone: 778-387-3108
Bo’s career in BC’s regulatory affairs began in the Access to Cannabis for Medical Purposes Regulations (ACMPR) days. He primarily worked on Cannabis Producer side of the industry, particularly focused on policy, licensing, and compliance.
Serving as Executive Director, Bo is a dedicated advocate who is relentless in supporting businesses in BC’s liquor and cannabis landscape. He is here to champion our members, fight for their businesses’ needs, and connect them with industry leaders and government officials.
DANIELLE LEROUX
Communications Consultant
Email: comms@ablebc.ca
Danielle is a communications and community strategist who helps brands and organizations turn connection into a competitive advantage. With over a decade of experience across SaaS, retail, commercial real estate, and consumer brands, she specializes in strategic communications, brand storytelling, and community-driven growth.
Danielle previously worked with ABLE BC from 2015 to 2021, where she led membership and communications. She now returns in a consulting capacity. Danielle holds a Master of Arts in Communications from Simon Fraser University, is a Certified Life and Leadership Coach, and is the Founder of She Summits.
To deliver on our objectives, the Alliance of Beverage Licensees (ABLE BC) is governed by an elected Board of 10 regionally-based Directors. Learn more here.