Our Team

jeff guignard

Executive Director
Email: jeff@ablebc.ca | Phone: 604-499-2566

Jeff Guignard is a dynamic leader and communicator with extensive experience in government relations, strategic communications, and association management. As Executive Director of ABLE BC, Jeff advocates for BC’s multi-billion dollar private liquor industry as well as emerging licensed retailers of non-medical cannabis.

Outside of the office, Jeff is passionate about curling, cooking, reading, and motorcycling.

Read more about Jeff here.

Ann Brydle

Senior Communications Manager
Email: ann@ablebc.ca | Phone: 604-688-5560 ex 1

Ann Brydle is a dedicated industry professional with over 10 years of experience in liquor retail management, buying, and wine education. She is a skilled communicator and passionate advocate for BC’s private liquor industry. As ABLE BC’s Senior Communications Manager, Ann helps our members navigate policy changes, provides expert business advice, and works with benefit providers who add value to our member’s businesses.

When she’s not working, Ann is probably exploring a winery, riding her horse, or hiking around Vancouver Island.

Read more about Ann here.

Jesse Sidhu

Manager of Membership & Events
Email: jesse@ablebc.ca | Phone: 604-688-5560 ex 3

Jesse comes to us with over a decade of experience in non-profit management, event and conference planning, and member development. "He's been an exceptional addition to our team," says Jeff Guignard, ABLE BC Executive Director, "and I can't wait for all our members to connect with him. 

Jesse is a seasoned community builder who cultivates enduring relationships that pave the way for opportunities and growth. His expertise spans high-level business development, advanced event and fundraising management, and creating engaging conferences.

Jesse is beyour main point of contact for membership questions, sponsorships, and events.

Bo Chen

Head of Cannabis Membership
Email: bo@ablebc.ca | Phone: 604-688-5560 ex 2

Bo’s career in BC’s cannabis industry began in the Access to Cannabis for Medical Purposes Regulations (ACMPR) days. He primarily worked on the Licensed Producer (LP) side of the industry, particularly focused on licensing and regulatory compliance.

Since cannabis legalization, Bo has been a dedicated advocate who supports businesses in navigating this unique and challenging industry. Bo now brings his years of expertise working in cannabis production, licensing, and compliance, to ABLE BC’s cannabis retail members. He is here to champion our members, fight for their businesses’ needs, and connect them with industry leaders and government officials.